cows in field

Check-off’s are not inevitable

For those of you that assume once the OTA submitted their proposal for a check-off that it is inevitable, look at the experience of the Hardwood Checkoff:

The United States Department of Agriculture terminated the Hardwood Lumber and Hardwood Plywood Promotion, Research and Information Order program proposal, commonly called the Hardwood Checkoff, on Oct. 28, 2015.

The Hardwood Checkoff would have assessed wood mills of certain sizes in order to fund promotions for the hardwood industry, similar to the “Got Milk?” and “The Other White Meat” campaigns for the milk and pork industries.

The USDA terminated the proposal because of critical public comments, lingering and substantive questions and significant proposed modifications from key stakeholders.

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